One Step Above Award

The Women’s Marketing Initiative at Florida’s Fowler White Boggs has come up with a clever approach to support women in business development: the “One Step Above” Award.  Given to a different woman each quarter, the award honors women for successful business development efforts. The award consists of a stunning silver shoe in a plexiglass case (see photo below).

Any woman lawyer in the firm at any level of seniority is eligible to receive the One Step Above award. Each award recipient displays the shoe in her office until the next award winner is selected. At that time, a meeting is held to make the announcement. Those present share a champagne toast and the woman being honored relates the accomplishments that merited the award. The recipients’ individual stories elevate awareness of what goes into successful business development, while the multiplicity of success stories over time become a source of support and inspiration for all the firm’s women as they engage in business development activities.